An Invitation to Discover the Origin: Dublin, Monday 20 May

May 15, 2013 in Events

Food and wine writer Aoife Carrigy will be presenting a Discover the Origin free educational masterclass in Parma ham and Parmigiano-Reggiano cheese in Dublin next Monday 20 May, 7–8.30pm, Alexander Hotel, Dublin 2.

The target audience is food professionals in general, with a particular focus on delicatessen staff – but chefs, restaurateurs, café owners, writers, bloggers, culinary students etc are all welcome. The masterclasses will include a comparative tasting of various aged Parma ham and Parmigiano-Reggiano cheese, along with serving and wine pairing suggestions.

See below for further information on the background of the campaign.

To register for these free events, please email Aoife on , with the subject line ‘DTO Masterclass’, and indicate how many places you wish to reserve. Please include a daytime contact telephone number. Please note that spaces are limited.

***Discover the Origin invite you to taste the provenance of Parma ham & Parmigiano-Reggiano cheese***

Discover the Origin returns in 2013 with a series of masterclasses offering the delicatessen trade the chance to taste and learn more about these two historic European food products, both of which enjoy PDO status.

The masterclasses will include a comparative tasting of various aged Parma ham and Parmigiano-Reggiano cheese, along with serving and wine pairing suggestions, and will arm deli staff with the information needed to help sell these unique and fully traceable products. The event is also an opportunity for some informal industry networking, with all food professionals welcome.

Discover the Origin is financed with aid from the European Union, Italy, France and Portugal to promote five key European products: Bourgogne Wines, Parma Ham, Douro Wines, Parmigiano-Reggiano Cheese and Port.

The campaign aims to enhance knowledge of the PDO (Protected Designation of Origin) scheme among consumers, distributors and food professionals across the UK and Ireland; to educate on the benefits of provenance indicator schemes and the relevant checks, controls and traceability systems that are put in place to ensure ongoing quality; and to differentiate the products and raise their profiles.

The masterclasses will be presented by food and wine writer Aoife Carrigy in Dublin city centre at the following dates

Dublin: Monday 20th May, 7pm–8.30pm, Alexander Hotel, Dublin 2
Dublin: Monday 9th September, 7pm–8.30pm, Alexander Hotel, Dublin 2

To register for these free events, please email Aoife on , with the subject line ‘DTO Masterclass’, and indicate how many places you wish to reserve. Please include a daytime contact telephone number. Please note that spaces are limited.

To find out more about Discover the Origin, log onto www.discovertheorigin.co.uk or follow the campaign on Facebook and Twitter.com/DiscoverOrigin.

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